Posts Tagged ‘seo ppc’

PPC Advertising – A Quick Instruction Manual

Tuesday, October 12th, 2010

Any IM marketer will tell you they’ve heard of PPC advertising, and even for those who “do it,” they’ll probably tell you they don’t know everything about it. There’s a good chance all marketers think about doing it when they’re thinking of how they can make more money. But to the uninitiated, it’s still remains a bit of a mystery and can be intimidating.

PPC has this allure for so many online marketers who want to make money quickly, but it intimidates many because of the horror stories that surround it. Many marketers wonder if it’s a good choice for them. How do you think you can succeed with PPC while others have failed so miserably? Here is how to approach pay per click advertising to ensure your marketing success.

The smarter marketers use PPC to help with testing the degree of success with SEO efforts. Pay Per Click allows you to focus on certain keywords which will help you figure out which keywords work best in your niche market. It’s a simple concept, if you have success with keywords in PPC, then you can safely bet they’re worth using elsewhere in your marketing. Of course the opposite is true, any kewords or phrases that do not convert well in PPC, then you’ll know to avoid using them in other monetizing areas of your marketing.

When you put together the advertisements for your various campaigns, remember to include the plural versions of words. Perhaps many PPC advertisers don’t think to use the plural forms for their keywords, and they sometimes can be just as profitable as the singular versions. Always make sure you are correctly using your keywords and words in your ad text. Do not make a word plural just for the heck of it. You will catch people’s eye with these improper usages, but it will be similar to when people look at a car crash – they’ll be looking only out of curiosity, and they won’t click through. Experience has shown over and over that ads containing poor choice of words, or misspelled words, do not get click-throughs.

Niche and keyword research is fundamental and required if you want to have a successful PPC campaign. You’ll always want targeted traffic who will be looking for what you’re advertising. If your research is lacking then you most likely will waste your money because your ads could be targeting the wrong searchers, or market. You can advertise in related markets, but this is best left to when you have more experience. You’ll do yourself a huge favor by just doing your research before you get started with anything else.

There’s no good reason to have a hard time with PPC or succeeding with it. Just remember it takes time and effort to make a profitable PPC campaign. Avoid rushing in to start advertising. Those are the ones who end-up losing money and feeling like it’s no good. You can do well and make good money if you remember these tips and always keep learning. Just create your goals, and then decide you’ll do it. If you want more information on PPC, I highly recommend that you read this amazing PPC marketing article, the best way to promote your affiliate marketing products.